Photographed by Sophia Aerts, this campaign introduced the limited-edition Mansur Gavriel x Marimekko capsule collection, blending Mansur Gavriel's quality craftsmanship with Marimekko's iconic 1960s prints. The imagery showcased the interplay of bold red and blue hues, featuring the vibrant Mansikkavuoret (strawberry mountains) and Suomu (fish scales) patterns. Strawberries were incorporated as a playful element, highlighting the collection's inspiration from nature and art. The campaign celebrated the synergy between the two brands, emphasizing their shared appreciation for color, form, and timeless design.