As part of the General Store campaign, Mansur Gavriel introduced a zine and dedicated newsstands across downtown New York City, bringing the spirit of the project into a tangible, printed form. The zine celebrated Italian craftsmanship through curated imagery, stories, and features on the artisans behind the collection. The newsstand served as an extension of the campaign, offering a physical space for discovery and engagement, reinforcing the brand’s connection to culture, design, and community.